Pay-per-Click Advertising vs. Social Media Marketing
Recently, many of my connections have asked me what the difference between the two is, or are they one and the same. Yes, there is a profound difference and here is why: Pay-per-Click (PPC) is an...
View ArticleHealthcare Industry Interacts With Their Audiences Through Social Media
The Healthcare industry has embraced social media. From using Twitter to broadcast live surgical procedures to live chats with doctors and patients on Facebook, healthcare providers and consumers...
View ArticleAdvice From the Experts: Six Tips for Social Media Marketing Success
Even the best B2B marketers and business owners can use a little advice—and new ideas—every now and then. With that in mind, we are sharing six secrets to social media marketing success: Start with the...
View ArticleHow and Why Your Professional Association Should Use Social Media
Why is it that with the majority of Professional Associations, it seems as if the clocks in the room have been turned back eight years since before the advent of social media? Although there are...
View ArticleDon’t Be Anti-Social
In today’s day, it is no longer enough to be “active” in social media. You must learn how to best engage your customers, both where and when they want to be engaged. This means turning on its head...
View ArticleThe ROI of Social Media
As a Social Media Consultant, how to determine the ROI of Social Media is the #1 question that I get asked, from large, industry leading companies to small companies. As a matter of fact, how to...
View ArticleUsing Digital Data to Create Customer Profiles and Optimize the Customer...
A friend mentioned the other day that she had recently made a furniture purchase online with a large retailer, and the next week she received an email from the same retailer promoting the product for...
View ArticleHow to Use Social Media Monitoring to Keep Tabs on Your Competition
By now, most savvy companies have launched blogs, Twitter accounts and Facebook pages, mindful that actively engaging online audiences is essential to the survival of any business. But social media...
View ArticleUsing Social Media and Content Marketing for Product Launches
When launching a new product, one of the greatest challenges business owners face centers on marketing. As a Social Marketing Consultant, one of the primary questions I get asked from business owners...
View ArticleThe Great Social Media Customer Service Race
Software Advice, a research advisory firm that offers software reviews and comparisons, recently conducted “The Great Social Customer Service Race” to evaluate how efficiently the nation’s top brands...
View ArticleHow Social Media Merges With SEO
People no longer blindly trust everything they see or hear. They want “social proof” and validation of their choices. In today’s age of ubiquitous connectivity, many businesses have implemented a...
View ArticleWhy Content Creation is Critical to Driving Prospects, Lead Generation and Sales
Many businesses and marketers question why “Content Really is King” to driving quality traffic, lead generation and sales in today”s mobile consumption era. To help shed some light on the content vs...
View ArticleHow to Promote Your Blog Post to Get 1,000 Shares
Do you want to know how to promote your blog post so it’s shared over 1,000 times on various social media channels? There are some optimization tricks, tools and techie stuff you need to be aware of if...
View ArticleWorldwide Internet, Social Media and Mobile Statistics for 2015
As reported by we are social, a global conversation agency that helps brands to listen, understand and engage in conversations in social media worldwide, mobile increasingly dominates the digital...
View ArticleHealthcare Industry Embraces Social Media
The Healthcare industry has embraced social media. From using Twitter to broadcast live surgical procedures to live chats with doctors and patients on Facebook, healthcare providers and consumers...
View ArticleHow to be Social in Social Media
In today’s day, it is no longer enough to be passive or semi-active in social media. You must learn how to best engage your customers, both where and when they want to be engaged. This means turning...
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